MODULE 1: BASICS of DIGITAL MARKETING
 Introduction To Online Digital Marketing
 Importance Of Digital Marketing
 How did Internet Marketing work?
 Traditional Vs. Digital Marketing
 Types of Digital Marketing
 Increasing Visibility
 Visitors’ Engagement
 Bringing Targeted Traffic
 Lead Generation
Hands-on Lab
 Analysis Of Traditional Marketing
 How to Business Marketing via Traditional Marketing

MODULE 2: ANALYSIS AND KEYWORD RESEARCH
 Market Research
 Keyword Research And Analysis
 Types Of Keywords
 Tools Used For Keyword Research
 Localized Keyword Research
 Competitor Website Keyword Analysis
 Choosing Right Keywords To The Project
Hands-on Lab
 Analysis Market Condition And Opportunities
 Keyword Analysis on Google Keyword Planner Tool
 Pick The Right Keyword For Project

MODULE 3: SEARCH ENGINE OPTIMIZATION (SEO)
 Introduction To Search Engine Optimization
 How Did Search Engine work?
 SEO Fundamentals & Concepts
 Understanding the SERP
 Google Processing
 Indexing
 Crawling
 Search Engine Results Page (SERP) Report Generation
 Google Crawling and Indexing Status Checking

MODULE 4: ON-PAGE OPTIMIZATION
 Domain Selection
 Hosting Selection
 Meta Data Optimization
 URL Optimization
 Internal Linking
 301 Redirection
 404 Error Pages
 Canonical Implementation
 H1, H2, H3 Tags Optimization
 Image Optimization
 Landing Page Optimization
 No-Follow And Do-Follow
 Creating XML Sitemap
 Robot.txt
Hands-on Lab
 Analysis of On-Page Site Matrix
 Create a Landing Page
 Implementation on Title Tag, Meta Description, Canonical Tag, Header Tag
 Optimization on Multi-Media file Optimization like Image, Videos, and Infographics
 Landing Page Performance Monitoring and Updation

MODULE 5: OFF-PAGE OPTIMIZATION
 Link Building Tips & Techniques
 Difference Between White Hat And Black Hat SEO
 Domain
 Link Acquisition Techniques
 Directory Submission
 Social Bookmarking Submission
 Search Engine Submission
 Web 2.0 Submission
 Article Submission
 Image Submission
 Video Submission
 Forum Submission
 PPT Submission
 PDF Submission
 Classified Submission
 Business Listing
 Blog Commenting
 Citations
 Profile link creations
 Infographics Submission
Hands-on Lab
 Search Engine Guidelines Based Backlink Creation on Landing Page
 The Increase of Link Juice Value
 Increase and Analysis Domain Authority & Page Authority Factor
 Learn 15 Golden Rules Of Backlink Creation and Improve Quality
 How To Avoid Spam Backlink

 How To Check Backlinks, DA, PA.

MODULE 6: SEO UPDATES AND ANALYSIS
 Google Panda,
 Penguin,
 Humming Bird Algorithm
 Google Penalties
 SEO Tools For Website Analysis And Optimization
 Competitor Website Analysis And Backlinks Building
 Backlinks Tracking, Monitoring, And Reporting
Hands-on Lab
 Learn Roles and Responsibilities Of Algorithm
o Panda Algorithm
o Penguin Algorithm
o Pirate Algorithm
o Hummingbird Algorithm
o Pigeon Algorithm
o Mobile-Friendly Update Algorithm
o RankBrain Algorithm
o Possum Algorithm
o Fred Algorithm
 How to Recover Algorithm Penalties
 Prevention Of Algorithm Penalties to Website
 How to Identify Spam Backlinks and Rectification

MODULE 7: LOCAL BUSINESS & GOOGLE MAPPING

 Creating Local Listing In Search Engine
 Google Places Setup (Including Images, Videos, Map Etc)
 Search Engine Visibility Reports
 Verification Of Listing
 Google Reviews
Hands-on Lab
 Google My Business (GMB) How To Create
 How To Google My Business (GMB) Verify
 Maintain Brand and Reputation on Google My Business (GMB) Listing
 Search Engine Visibility Reports Preparation and Analysis